El Oceano Luxury Beachfront Hotel. A magnificent, four-star hotel on Spain’s Costa del Sol, El Oceano is a client of mine. I update the website frequently withy software updates and relevant temporal content. We also use Google Ads and Facebook for promotion and monthly email campaigns.
El Oceano Luxury Beachfront Hotel
An excellent client, El Oceano is a luxury, 55 room hotel on Spain’s sunny Mijas Costa, on the Costa del Sol. The website is kept up to date, daily, mostly to reflect entertainment in the restaurant, but various other promotions, too.
I have been responsible for the website, maintenance of servers, email addresses for some years and consider El Oceano my biggest client.
Advertising Strategy
Advertising Strategy, El Oceano Hotel – Website Updates, Mailouts, Social Media and PPC
We use a braod range of advertising methods to keep El Oceano Hotel busy! Regular web updates, writen with strict SEO in mind, submitted to Google via the Search Console, plus regular monthly MailChimp email campaigns, daily social media posts, mostly Facebook and Google Ads campaigns.
Web Build & Redesign
The El Oceano website has been very strong for a number of years. Once the initial design was decided upon, the content started. Now, with some number of thousands of pages indexed, the site ranks very well in an otherwise almost-impossible market*.
A new update and redesign is scheduled for 2023, my fingers are crossed for that!
Monthly Email Newsletters
This client has tens of thousands of contact email addresses, which made MailChimp a little expensive. Instead, they decided to go with SendPulse to send regular email campaigns. There’s little difference between the two services (although I prefer MailChimp), and SendPulse are a little less costly. We regular schedule emails to around 10,000 verified guests (or those that have contact). Opens stand at around 35%, above the norm.
Facebook Posts & Campaigns
El Oceano’s Facebook Page is updated almost every day. Facebook is, perhaps, the most useful advertiser for this client, with regular promotional updates and regular increases in Likes and Follows. The page currently has a little over 20,000 Followers. It started at less than 400. That’s a good result!
Google Ads Campaigns
We run regular Google Ads campaigns over the year. As the high season months tend to sell themselves on the Costa del Sol, most work is targeted to the low season months. Google Ads start around the beginning of January to catch early visitors and pre-empt any summer reservations. The Autumn months are also a target for the UK and Ireland holiday makers, plus attracting locals to the restaurant and vip sunbeds.
Various Artwork for Print
I also set the artwork for a number of menus, posters and printed items for event evenings, room keys,
About El Oceano
El Oceano Beachfront Hotel, Restaurant & Exclusive Polynesian Pool, Mijas Costa, Spain
Luxury holidays in Spain just don’t get any better than those at El Oceano Luxury Beach Hotel. An elegant, boutique-style hotel with 55 stunning rooms, suites & apartments, an exemplary restaurant and VIP Sunbed terrace on Spain’s wonderful Costa del Sol. The El Oceano Luxury Experience is one that will stay with you for a long time!
Mijas Costa, Costa del Sol, Spain
Sitting right on the beach, just outside the bustling town of La Cala de Mijas on Mijas Costa, El Oceano truly is a stunning place! Many of the rooms and suites have uninterrupted Mediterranean Sea views that will leave you speechless! The restaurant features fully open-windowed, south-facing sea views and our beachfront Polynesian Pool is the perfect place to relax on a VIP Sunbed in the beautiful Spanish sunshine!
El Oceano Hotel, Restaurant & exclusive Polynesian Pool. 55 stunning rooms, suites & apartments, an award-winning restaurant and beachfront sun terrace.
A luxury ‘boutique‘ hotel right on the beachfront on Spain’s beautiful Mijas Costa. Family owned and run, our hotel is right next to the beach with the most incredible, unspoiled views over the Mediterranean Sea. Our hotel accommodation is second-to-none and our restaurant is, perhaps, the most exquisite on the Costa del Sol. You’ll be impressed!
Tourism Advertising
Tourism Advertising – Connecting Travelers with Destinations
Tourism advertising represents one of the most dynamic and competitive sectors in marketing, where destinations, hotels, attractions, and travel services compete for the attention of discerning travelers. Effective tourism marketing requires deep understanding of target audiences, seasonal trends, and the unique selling propositions that differentiate one destination or property from countless alternatives.
Digital marketing has transformed tourism advertising, enabling precise targeting of potential guests based on demographics, interests, previous travel behavior, and booking patterns. Social media platforms, search engine marketing, and content marketing allow tourism businesses to reach international audiences cost-effectively while measuring results with unprecedented accuracy.
Visual content dominates tourism advertising. Stunning photography, immersive video, and authentic storytelling create emotional connections that inspire travel decisions. Successful campaigns showcase not just accommodations or destinations, but the experiences, memories, and transformations that travel provides.
Seasonal timing proves crucial in tourism marketing. Low-season promotions require different messaging than peak-season campaigns, emphasizing value, tranquility, and authentic experiences rather than availability and excitement. Understanding when potential travelers research and book allows strategic campaign timing that maximizes return on investment.
Modern tourism advertising balances aspiration with authenticity. Today’s travelers seek genuine experiences and transparent communication. Successful tourism marketing builds trust through honest representation while inspiring the wanderlust that transforms browsers into bookers.
Competing in the Tourism Sector
If you run or own a hotel, guest house or B&B, you’ll already know booking.com. They are, without question, the leading web service for the hotel and hospitality industry. If you’re already using booking.com, you’ll be aware of their hefty charges. They absolutely dominate the search results for anything related to hotels or holidays, along with other big names like TripAdvisor, eBookers.com and others.
Luxury Holidays in Spain Don’t Get Any Better than El Oceano
Your here reading about web development, but should you be thinking about your next Summer holidays in Spain, look no further than El Oceano Hotel. 55 luxury rooms, suites and apartments, three dining areas and a reputation second to none!