Websites

your website is the foundation of your online presence. be it a simple one-page lead generator or full e-commerce shop, i can build it

Content & SEO

original content written to best please google. don’t copy, it really doesn’t work. i write fresh content, best presented for google

Digital Marketing

boost exposure with coordinated marketing campaigns. google ads is the ‘de facto’ advertising platform. use it.

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Let’s talk!  If you’re considering a new or updated website, or would like to promote your business online, get in touch!  A chat costs nothing!

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Services

Web Development Services from FreeAssortment, Kenmare, County Kerry

Web Development

Web Development. A complete approach to building your online presence.

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Web Development

E-commerce Solutions for Business - Start Selling Online

E-Commerce

E-Commerce – Selling your Products Online

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E-Commerce

Online Advertising - Grow your Business with Effective Marketing Strategies

Online Advertising

Online Advertising – Grow your Business with Effective Marketing Strategies

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Online Advertising

Branding - Keeping your Company Name Instantly Recognisable

Branding

Branding – Keeping your Company Name Instantly Recognisable.

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Branding

Planning a website before starting development is crucial for ensuring its success and effectiveness

Planning your Website.

Planning your Web Development – Keeping Costs Down & Maximising Returns

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Planning your Website.

Tracking & Analytics - Using analytics on your website is crucial for several reasons

Tracking & Analytics

Tracking & Monitoring the Success of your Website & Advertising Efforts

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Tracking & Analytics

Tools & Technologies

Tools & Technologies.  I’m all about using the right tools for the job. Need a site that stands out? I’ve got WordPress, WooCommerce, and a coder’s toolkit ready to roll. Reach out, and let’s chat about turning your idea into reality—HTML, PHP, CSS, and all!

Tools & Technologies for Web Development

Published: April 08, 2025

I’m the face behind FreeAssortment, a trading name that’s all about crafting digital solutions that work for you. Over the years, I’ve honed my toolkit—both the platforms I rely on and the technologies I wield—to build websites that don’t just look good but deliver results. Whether I’m designing a blog or an online store, my go-to tools are WordPress and WooCommerce, powered by a solid foundation of HTML, PHP, and CSS. Here’s a peek into how I use these to bring ideas to life, one line of code at a time.

Tools: WordPress and WooCommerce

When I started FreeAssortment, I needed tools that were flexible, reliable, and didn’t box me in. WordPress was a natural fit. It’s the engine behind over 40% of the web, and I love its versatility—whether I’m spinning up a sleek portfolio for a local artist or a content-heavy site for a small business. I customise themes, tweak plugins, and optimise performance to make every site uniquely yours. It’s not just a platform; it’s a canvas where I paint with functionality and design.

For e-commerce, WooCommerce is my ace. Built on WordPress, it turns a standard site into a powerhouse shopfront. I’ve used it to help clients sell everything from handmade jewellery to digital downloads, setting up product pages, payment gateways, and shipping options with ease. It’s open-source, so I can dig into the code and tailor it—adding custom checkout fields or integrating with tools like Stripe or PayPal. For me, WooCommerce isn’t just about transactions; it’s about building online businesses that thrive.

Technologies: HTML, PHP, CSS, and More

Underpinning these tools are the technologies I live by: HTML, PHP, and CSS. They’re the building blocks of every project I take on at FreeAssortment. HTML is where it starts—structuring content so it’s clean, accessible, and search-engine friendly. I write semantic code that ensures your site works as well on a phone in a café as it does on a desktop at home.
PHP is the engine room. It’s what makes WordPress and WooCommerce tick, and I use it to add dynamic magic—think custom features like user logins, automated emails, or bespoke forms. I’m not afraid to dive into a theme’s functions.php file or craft a plugin from scratch when a client needs something off-the-shelf can’t deliver. It’s fiddly, sure, but that’s where the real problem-solving happens.

Then there’s CSS—the art of making it pretty. I wield it to style layouts, tweak fonts, and ensure your site’s vibe matches your vision. From responsive grids that flex across devices to subtle hover effects that delight users, CSS is my paintbrush. I dabble in preprocessors like Sass too, keeping my code lean and scalable for bigger projects.

Why This Mix Works

I’ve stuck with these tools and technologies because they balance power with practicality. WordPress and WooCommerce give me a head start—why reinvent the wheel?—while HTML, PHP, and CSS let me fine-tune every detail. Together, they’re a stack that’s robust yet nimble, perfect for FreeAssortment’s ethos of delivering tailored, no-nonsense solutions. Whether I’m coding a landing page or debugging a checkout glitch, this combo keeps things smooth and clients happy.

Let’s Build Something

At FreeAssortment, I’m all about using the right tools for the job. Need a site that stands out? I’ve got WordPress, WooCommerce, and a coder’s toolkit ready to roll. Reach out, and let’s chat about turning your idea into reality—HTML, PHP, CSS, and all!

 

WordPress - A Reliable, Flexible and Robust System for Building Quality Websites

WordPress

WordPress is the most popular CMS system in the world, used for building reliable and robust websites. Over 40% of websites are built using WordPress. Originally designed a blogging platform, WordPress rapidly evolved in to an ‘all-purpose’ system for developing websites, due to its flexibility and reliability.

WooCommerce - A Flexible and Powerful E-Commerce system for Use with WordPress

WooCommerce

WooCommerce is a very powerful and very flexible e-commerce add-on for the WordPress framework.  It offers a strong platform, on which to build your online store or shop.  Its almost unlimited flexibility means it can handle everything from simple, ‘one-size-fits-all’ products right up to highly variable & complicated sales.  WooCommerce is good for e-commerce!

Google Ads - Online Digital Marketing & Advertising - FreeAssortment, Kenmare , Kerry

Google Ads

Google Ads (formerly Google AdWords) is the oldest and, by far, the biggest internet advertising network.  If you’ve ever used the internet or used an app on your phone, you’ve already seen adverts from Google’s advertising platform.  

MailChimp Campaign for E-Commerce Client

Email Marketing

MailChimp and email marketing.  There are a number of bulk email services, but MailChimp seems to be the best.  In my experience, MailChimp have the most reputable bulk email service, meaning you get through to more of your subscribers.

Projects & Clients

Get in Touch

Contact FreeAssortment to discuss your website and promotion needs.  I am available every day, but mostly tend to work between 9am and 3pm, Monday to Friday.  Call me on (+353) 89 488 5089 (WhatsApp, too) or fill in the quick form and I’ll get right back to you.

Contact FreeAssortment

    Please feel free to call or Whatsapp 089 488 5089 or fill in the quick form and I'll get right back to you!

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