Websites for business. Let me help you develop your website – and greater online presence! With over 30 year’s experience in digital marketing and web development, I can confidently advise of the best ways to maximise traffic and income.
Websites for Business
Websites have become an essential part of marketing almost any business. Be it a small, local service or a larger e-commerce venture, your website is generally the most viewed aspect of your company’s public face.
The race to the top of Google’s list is a frequent concern and, while not always possible, it’s important to do as much as possible to be ahead of the pack. Your competition is there, you should be too!
Also, without a website, people may question your legitimacy as a business. This sounds – and is – unfair, but with practically all of us now online, the ability to search for anything has become almost ubiquitous.
Having a website is an opportunity to make a great first impression and give your potential customers, clients or guests comfort that you’re a real business. Showcasing your brand to your prospective customers is one of the most important things any business can do.
Websites Perform a Number of Business Functions
Sell Stuff. That’s a bit blunt, I know, but ultimately, being in business is about selling stuff. Be it products or services, business is about sales. I can develop promotional and advertising websites for those business offering services, or full-blown e-commerce websites that rank well with search engines (most notably Google) and create a ‘user experience’ to maximise the possibility of direct sales.
Raise your Public Awareness. The better your brand/name is known, the more likely you’ll be considered. Your company’s website is often the first point of contact with new clients, guests or customers. As someone said to me a long time ago, “Ian, you don’t buy Colgate toothpaste because it’s the best toothpaste, you buy it because you’ve been told to buy it – a million times.” That may not be 100% accurate, but there’s certainly a lot of truth in it. Advertising of any nature reinforces your brand, or company name, so when your procuts or services are needed, your company name is associated with that product or service.
Keep Customers/Clients Informed. Your website is open 24 hours a day and can be a vital part of keeping your guests, clients or customers updated to any changes that you may experience. Things change from time to time, that’s a given, and your website is the easiest way to let your customers know what’s going on.
Provide Support to Existing Customers, Guests or Clients. FAQs (Frequently Asked Questions) pages are the easiest way to get the right information to your customers. While actually speaking to them is always the best way, it can be hugely time-intensive, not to mention expensive.