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If you’re looking for something specific, this may be where you’ll find it!  Below is a list of all pages on this website.  If you can’t find what you’re after, you can always get in touch, I’d be very happy to talk!

Advertising & Marketing Blog

  • Shopify or WooCommerce
    Shopify or WooCommerce.  If you’re setting up an online store, two names come up more than any others: Shopify and WooCommerce. Together they power a huge proportion of the world’s e-commerce sites, and both are genuinely good at what they do. The trouble is, they’re designed for different kinds of businesses – and choosing the ...
  • AI Generated Web Page Content
    AI Generated Web Page Content. AI content generators can produce surprisingly good web copy in seconds – and that’s exactly why you need to read every word before it goes anywhere near your website. Here’s what to watch for, including the hidden problem most people never think to check.
  • AI Generated Artwork for Advertising
    AI image generators have opened up extraordinary creative possibilities for businesses on a budget. But there’s a catch that nobody’s talking about – and if you’re not careful, your “unique” new artwork might end up looking exactly like everyone else’s.
  • Gearing Up for the 2026 Season
    Gearing Up for the 2026 Season.  The Costa del Sol’s 2026 tourist season may seem far away, but for smart businesses on Mijas Costa, preparation begins today. In the competitive landscape of Spanish tourism and hospitality, the companies that thrive are those that plan ahead, invest in their digital presence, and ensure they’re visible when ...
  • Black Friday Advertising Campaign
    Black Friday, the annual shopping frenzy any retailer can’t afford to miss.  The Yorkshire Linen Black Friday campaign demonstrates fundamental truth: strategic advertising directly drives sales growth. Without advertising, even exceptional businesses with superior products remain invisible to potential customers. In competitive markets like retail, visibility determines success.
  • Úbeda & Baeza, Magnificent Spanish Gothic & Renaissance Architecture.
    Úbeda & Baeza, Magnificent Spanish Gothic & Renaissance Architecture.  As FreeAssortment, I draw inspiration from such timeless beauty to help Mijas Costa businesses flourish online. Whether you need a sleek website to showcase your products or a digital campaign to attract more visitors, I’m here to elevate your presence—just as Úbeda and Baeza elevate Andalusia’s ...
  • The Importance of Advertising for Small Business
    The Importance of Advertising for Small Business.  Advertising isn’t a luxury; it’s the heartbeat of small business success. With FreeAssortment, you’re not just hiring a service—you’re gaining a partner dedicated to your growth. Let me take the complexity out of marketing so you can focus on what you do best: running your business.
  • 93.6 Global Radio & FreeAssortment
    93.6 Global Radio & FreeAssortment.  The collaboration between FreeAssortment and 93.6 Global Radio isn’t just a service, it’s a partnership for growth! By marrying the enduring power of radio with the limitless potential of digital, we’re redefining how businesses connect with customers. For those ready to dominate the competition on Mijas Costa, this is the ...
  • Do I Need a Web Developer to Build a Website?
    Do I Need a Web Developer to Build a Website?  No!  You absolutely don’t.  However… you may not need someone to fix the gas leak in your kitchen either.  If you’re happy fixing your gas leak, go ahead, it’s easy!  If not, consider a professional.  But then, I may be a litlte biased.  (Muffled explosion ...
  • How Much Does it Cost to Build a Website?
    How Much Does it Cost to Build a Website?  A good question… and not easy to answer.  I hate to say it, but the answer is, “It depends”.  Having a new website built can cost anything from zero, to many tens of thousands.
  • Spring 2024 at Yorkshire Linen Beds & More!
    Spring 2024!  The new Spring collections are coming in at Yorkshire Linen Beds & More.  Anoterh comprehensive campaign of web updates, bulk emails, newspaper adverts and Google advertising.  A nice campaign, as always! Spring 2024 at Yorkshire Linen Beds & More! Lots of new products to add to the WooCommerce shop and a new campaign to promote ...
  • Two New Google Ads Campaigns
    Two New Google Ads Campaigns for two clients.  One ‘Brand Awareness’ campaign for Spring and Summer holidays in spain and one, on-going campaign using Google’s new ‘Performance Max’ ad format.  Mixed results at the beginning, but looking rather nice now. Two New Google Ads Campaigns It’s been a busy couple of days building two nice new campaigns ...
  • Winter Sale Promo for Yorkshire Linen
    Winter Sale Promo for Yorkshire Linen.  The campaign for January is going very well, with new adds added to the Google Ads and a January ‘newsletter‘ going out later today!  I’m not sure exactly how long this promo will last, but I expect new stock to arrive early Spring. Big Discounts, Big Advertising Campaign As soon as ...
  • It’s All About Summer Holidays
    Summer Holidays in Spain.  El Oceano Hotel has closed for it’s winter ‘hibernation’, but the work doesn’t stop!  Even though the day-to-day promotion of the restaurant has taken a back seat, the January/February push for ‘luxury’ holiday makers is in full swing! Summer ’24 and the Expected Tidal Wave of Tourists to the Costa After recent years, ...
  • Restaurant Christmas Promotion
    Restaurant Christmas Promotion. They’ve been closed for a couple of weeks, but client El Oceano Hotel, re-opens for the Christmas and New Year Season today – Thursday 14th December, 2023. We’ve been ramping up the promotions on Facebook, email and on the website for weeks now and most of the hard work is ...
  • Content Creation
    Content Creation.  I’ve been adding and modifying a lot of content for a client, https://cars-go-transport.com.  I’ve added ten new pages in three languages, English, Spanish & Portuguese, and fixed many pages to comply with SEO ‘best practice’.  We saw better results in enquiry numbers within just a few weeks!
  • Advertising Christmas on the Costa del Sol
    Advertising Christmas on the Costa del Sol.  My client, El Oceano, closes temporarily for a couple of weeks prior to their Christmas Season.  It’s a great time to leave Facebook alone for a short while and concentrate on preparing the website for the 2024 Season.  Lots of sunny poolside pics! Advertising Christmas on the Costa del ...
  • Black Friday & the Christmas Season at Yorkshire Linen Beds & More
    Black Friday & the Christmas Season at Yorkshire Linen Beds & More.  It’s been a busy couple of months at Yorkshire Linen Beds & More and their e-commerce store.  We implemented a new discount system to Woocommerce allowing for much more sophisticated discount deals and three new campaigns! Black Friday & the Christmas Season at Yorkshire ...
  • Myfanwy Frost-Jones
    Myfanwy Frost-Jones. A chance conversation lead me to the work of a local video artist.  I had a quick look and was very impressed.
  • What is SEO?
    What is SEO? SEO, or search engine optimization, is the practice of improving the quality and quantity of traffic to a website from search engines through organic search results. The goal of SEO is to increase the visibility of a website in search engine results pages (SERPs) for specific keywords or phrases that are relevant to ...
  • The Holiday & Tourism Market Online
    The Holiday & Tourism Market Online If you search for almost anything related to hotels, flights, holiday generally, you’ll see the same websites at the top of the list, time and time again.  If you own or run a hotel, guest house or B&B, this domination of the search results means it’s now almost impossible to ...
  • A Professional Job
    exceprt
  • Summer Holidays
    Summer Holidays in Spain.  A hotel client in Spain has various promotional campaigns running for the 2022 Season.  While last year was slow, this year’s tourism in Spain is set to bounce back and we’re on the case!
  • MailChimp Campaign
    MailChimp Campaign.  While the use of email may be dropping, especially among younger people more focused on social media for communication, email marketing is still, very much, a good idea.
  • New Transport Client
    New Transport Client.  Two new websites recently completed and already generating leads.  WanderersTransport.eu and DeliveryAlgarve.com added to an ongoing list of successes!
  • The Wonderful World of Lichen
    The Wonderful World of Lichen The Wonderful World of Lichen  
  • Flowers of Southern Spain
    A quick montage of some photographs taken in and around the Costa del Sol in Spain.

Web Services from FreeAssortment.net

Websites have become an essential part of marketing almost any business. Be it a small, local service or a larger e-commerce venture, your website is generally the most viewed aspect of your company’s public face.

The race to the top of Google’s list is a frequent concern and, while not always possible, it’s important to do as much as possible to be ahead of the pack. Your competition is there, you should be too!

Also, without a website, people may question your legitimacy as a business. This sounds – and is – unfair, but with practically all of us now online, the ability to search for anything has become almost ubiquitous.

Having a website is an opportunity to make a great first impression and give your potential customers, clients or guests comfort that you’re a real business. Showcasing your brand to your prospective customers is one of the most important things any business can do.