Two New Google Ads Campaigns for two clients. One ‘Brand Awareness’ campaign for Spring and Summer holidays in spain and one, on-going campaign using Google’s new ‘Performance Max’ ad format. Mixed results at the beginning, but looking rather nice now.
Two New Campaigns
Two New Google Ads Campaigns
It’s been a busy couple of days building two nice new campaigns for two clients. The ‘Brand Awareness’ format is one I’ve used a lot and am happy with. They tend not to produce too many clicks, but as the name suggests, they certainly raise awareness of the brand name. The ‘Performance Max’ campaign is new to me, so we’ll see how it performs.
Summer Holiday Campaign
This new brand awareness campaign is set to target UK and Ireland, with very specific restrictions on audience. My intention is to remind those who already know about the hotel, or those who fall in to a similar demographic. The campaign consist of 5 headlines, 15 descriptions, 15 images and one YouTube video.
Bed & Mattress Shop Campaign
Actually, four separate campaigns, targeting different areas of the clients’ business. I created a general brand awareness campaign, a YouTube campaign, a PPC campaign and one of the new ‘Performance Max’ campaigns.
Google Ads
Google Ads for Marketing, Promotion & Advertising
Google Ads is a pivotal tool for marketing, promotion, and advertising in the digital age. It enables precise audience targeting.
Businesses can reach their target audience efficiently by leveraging Google Ads, a powerful online advertising platform. This platform, formerly known as Google AdWords, has become an indispensable tool for businesses aiming to enhance their marketing, promotion, and advertising strategies.
One of the primary advantages of Google Ads is its ability to deliver highly targeted content to users actively searching for products or services. The strategic use of keywords ensures that ads appear in relevant search results, increasing the likelihood of reaching potential customers at the right moment in their purchase journey.
Moreover, Google Ads operates on a pay-per-click (PPC) model, ensuring cost-effectiveness. Advertisers only pay when users click on their ads, providing tangible engagement.
Google Ads offers a variety of ad formats, including text ads, display ads, and video ads, allowing businesses to choose the format that best aligns with their marketing goals. Whether it’s driving website traffic, promoting a specific product, or increasing brand awareness, Google Ads provides flexibility.
Another compelling feature of Google Ads is its robust analytics and tracking capabilities. Advertisers gain valuable insights into the performance of their campaigns, enabling real-time optimization and maximizing return on investment.
Furthermore, Google Ads facilitates geo-targeting, enabling businesses to display ads to a specific audience based on location. This is advantageous for local businesses looking to attract customers in their vicinity.
To excel in the competitive digital landscape, businesses must stay ahead of the curve with innovative marketing strategies. Google Ads empowers businesses of all sizes to reach a global audience, build brand visibility, and drive tangible results. As consumer behavior continues to evolve, harnessing the full potential of Google Ads is a pathway to sustained growth and success in the digital marketplace.