93.6 Global Radio & FreeAssortment. Tradition & Innovation.

93.6 Global Radio & FreeAssortment - Blending Tradition and Innovation: Mastering Advertising in Mijas Costa’s Competitive Market

93.6 Global Radio & FreeAssortment. The collaboration between FreeAssortment and 93.6 Global Radio isn’t just a service, it’s a partnership for growth! By marrying the enduring power of radio with the limitless potential of digital, we’re redefining how businesses connect with customers. For those ready to dominate the competition on Mijas Costa, this is the edge you’ve been waiting for. Don’t just advertise—master the market.

93.6 Global Radio & FreeAssortment: On Air and Online

In a market as dynamic as Mijas Costa, adaptability is key. The collaboration between FreeAssortment and 93.6 Global Radio isn’t just a service—it’s a partnership for growth. By marrying the enduring power of radio with the limitless potential of digital, we’re redefining how businesses connect with customers. For those ready to dominate, this is the edge you’ve been waiting for. Don’t just advertise—master the market.

Radio & Internet - A Powerful Combination to Advertise to the Costa del Sol — Radio & Internet – A Powerful Combination to Advertise to the Costa del Sol

Blending Tradition and Innovation: Mastering Advertising in Mijas Costa’s Competitive Market

In the bustling hub of Mijas Costa, where sun-soaked streets meet a vibrant mix of locals, expats, and tourists, businesses face a unique challenge: standing out in a crowded, competitive market. From quaint cafés to thriving real estate agencies, the need to capture attention and drive customers through the door has never been more pressing.

Enter a powerful new collaboration between FreeAssortment, a seasoned web developer and social media advertising expert, and 93.6 Global Radio, the Costa del Sol’s leading English-speaking radio station. Together, we’re offering Mijas Costa businesses an unbeatable formula: a seamless blend of traditional and modern advertising methods designed to dominate the local market.

The Power of Two: Why This Collaboration Matters

Mijas Costa is a melting pot of opportunity, but it’s also a battlefield for visibility. With a diverse audience spanning English-speaking expats, Spanish locals, and international visitors, businesses need a strategy that speaks to everyone, everywhere. This is where FreeAssortment and 93.6 Global Radio shine. By combining the timeless reach of radio with the precision of digital marketing, this partnership delivers a one-two punch that ensures your brand isn’t just seen or heard—it’s remembered.

93.6 Global Radio has been a cornerstone of the Costa del Sol for many years, broadcasting 24/7 from the studios in Miraflores Playa, right between Calahonda and La Cala de Mijas. With a loyal listener base of over 100,000 English speakers aged 25-54—think homeowners, professionals, and holidaymakers—its airwaves are a direct line to your target customers. Whether they’re tuning in at home, in the car, or at work, radio remains an inescapable medium that builds trust and familiarity.

Meanwhile, FreeAssortment, led by digital expert Ian, brings a wealth of experience in web development and social media advertising. Splitting time between Mijas Costa and Ireland, Ian has honed a craft that transforms online presence into tangible results. From crafting stunning, SEO-optimized websites to running targeted Facebook and Google Ad campaigns, FreeAssortment ensures your business thrives in the digital age. Together, these two forces create a synergy that’s greater than the sum of its parts—a strategy that leverages the best of both worlds.

Traditional Meets Modern: A Winning Strategy

In today’s fast-paced world, it’s easy to assume digital advertising is the only game in town. But for Mijas Costa businesses, relying solely on online channels is like fishing with half a net. Radio advertising, with its local charm and broad reach, remains a powerhouse. Studies show it reaches over 90% of adults weekly, offering a captive audience that digital ads—skippable and blockable—often miss. Pair that with the precision targeting of social media and a website that converts, and you’ve got a recipe for dominance.

Imagine this: A customer hears your ad on 93.6 Global Radio while driving along the A-7, featuring a catchy jingle or a compelling offer tied to your Mijas Costa restaurant. Later that day, they spot a vibrant Facebook ad from FreeAssortment, retargeting them with a mouthwatering image of your signature dish and a link to your sleek, mobile-friendly website. By evening, they’re booking a table. This isn’t just advertising—it’s a seamless customer journey, orchestrated across platforms to maximize impact.

Tailored for Mijas Costa Businesses

What sets this collaboration apart is its deep understanding of the Mijas Costa landscape. FreeAssortment knows the local market inside out, having served businesses here for nearly two decades. Whether you’re a boutique in Calahonda, a property firm in La Cala, or a tourism operator in Mijas Pueblo, Ian tailors digital solutions to your specific needs—think localized SEO to rank higher on Google searches like “best coffee in Mijas Costa” or ads targeting expats browsing from abroad.

93.6 Global Radio complements this with its unrivaled connection to the English-speaking community. Its airtime isn’t just noise—it’s a trusted voice, delivering your message to a demographic with spending power. Their popular competitions, like “Free Food Friday,” can spotlight your business, offering prizes like a free meal at your restaurant to drive foot traffic. Add FreeAssortment’s ability to amplify these promotions online, and you’ve got a campaign that resonates locally while scaling digitally.

Cost-Effective Dominance

In a competitive market, every euro counts. The beauty of this collaboration is its affordability. 93.6 Global Radio offers campaigns starting at just €60 per week, reaching thousands without breaking the bank. FreeAssortment’s digital packages are equally lean, focusing on high-ROI tactics like pay-per-click ads and organic SEO growth. Together, we stretch your budget further, delivering multi-channel exposure that outpaces pricier alternatives like billboards or print ads.

Take a real estate agency in Mijas Costa as an example. A radio spot on 93.6 Global Radio announces your latest listings to expats dreaming of a Costa del Sol home. FreeAssortment then deploys a Google Ads campaign targeting “Mijas Costa properties for sale,” driving clicks to a website optimized for conversions. The result? More leads, more viewings, and more sales—all without the hefty price tag of traditional marketing overhauls.

Why Now? The Competitive Edge

Mijas Costa’s market is heating up. Tourism is rebounding, the expat population is growing, and local businesses are vying for attention. Standing still isn’t an option—standing out is. This collaboration gives you the tools to do just that. Radio builds brand awareness with a wide net; digital refines it with laser focus. It’s proactive, not reactive, positioning you ahead of competitors still stuck in one-dimensional strategies.

The timing couldn’t be better. As of March 13, 2025, the Costa del Sol is buzzing with opportunity, but also with noise. Cutting through that noise requires a bold, integrated approach. FreeAssortment and 93.6 Global Radio offer exactly that—a chance to dominate by blending the reliability of traditional media with the agility of modern tech.

How to Get Started

Ready to take your Mijas Costa business to the next level? It’s simple. Contact 93.6 Global Radio at 952 599 212 or info@global.fm to explore radio advertising options tailored to your goals. Reach out to FreeAssortment via (+353) 89 488 5089 or free.assortment@gmail.com for a free consultation on your digital strategy. Together, we’ll craft a campaign that’s as unique as your business, ensuring you’re not just competing—you’re leading.