Tools & Technologies for Web Development
Published: April 08, 2025
I’m the face behind FreeAssortment, a trading name that’s all about crafting digital solutions that work for you. Over the years, I’ve honed my toolkit—both the platforms I rely on and the technologies I wield—to build websites that don’t just look good but deliver results. Whether I’m designing a blog or an online store, my go-to tools are WordPress and WooCommerce, powered by a solid foundation of HTML, PHP, and CSS. Here’s a peek into how I use these to bring ideas to life, one line of code at a time.
Tools: WordPress and WooCommerce
When I started FreeAssortment, I needed tools that were flexible, reliable, and didn’t box me in. WordPress was a natural fit. It’s the engine behind over 40% of the web, and I love its versatility—whether I’m spinning up a sleek portfolio for a local artist or a content-heavy site for a small business. I customise themes, tweak plugins, and optimise performance to make every site uniquely yours. It’s not just a platform; it’s a canvas where I paint with functionality and design.
For e-commerce, WooCommerce is my ace. Built on WordPress, it turns a standard site into a powerhouse shopfront. I’ve used it to help clients sell everything from handmade jewellery to digital downloads, setting up product pages, payment gateways, and shipping options with ease. It’s open-source, so I can dig into the code and tailor it—adding custom checkout fields or integrating with tools like Stripe or PayPal. For me, WooCommerce isn’t just about transactions; it’s about building online businesses that thrive.
Technologies: HTML, PHP, CSS, and More
Underpinning these tools are the technologies I live by: HTML, PHP, and CSS. They’re the building blocks of every project I take on at FreeAssortment. HTML is where it starts—structuring content so it’s clean, accessible, and search-engine friendly. I write semantic code that ensures your site works as well on a phone in a café as it does on a desktop at home.
PHP is the engine room. It’s what makes WordPress and WooCommerce tick, and I use it to add dynamic magic—think custom features like user logins, automated emails, or bespoke forms. I’m not afraid to dive into a theme’s functions.php file or craft a plugin from scratch when a client needs something off-the-shelf can’t deliver. It’s fiddly, sure, but that’s where the real problem-solving happens.
Then there’s CSS—the art of making it pretty. I wield it to style layouts, tweak fonts, and ensure your site’s vibe matches your vision. From responsive grids that flex across devices to subtle hover effects that delight users, CSS is my paintbrush. I dabble in preprocessors like Sass too, keeping my code lean and scalable for bigger projects.
Why This Mix Works
I’ve stuck with these tools and technologies because they balance power with practicality. WordPress and WooCommerce give me a head start—why reinvent the wheel?—while HTML, PHP, and CSS let me fine-tune every detail. Together, they’re a stack that’s robust yet nimble, perfect for FreeAssortment’s ethos of delivering tailored, no-nonsense solutions. Whether I’m coding a landing page or debugging a checkout glitch, this combo keeps things smooth and clients happy.
Let’s Build Something
At FreeAssortment, I’m all about using the right tools for the job. Need a site that stands out? I’ve got WordPress, WooCommerce, and a coder’s toolkit ready to roll. Reach out, and let’s chat about turning your idea into reality—HTML, PHP, CSS, and all!