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Gearing Up for the 2026 Season. The Costa del Sol’s 2026 tourist season may seem far away, but for smart businesses on Mijas Costa, preparation begins today. In the competitive landscape of Spanish tourism and hospitality, the companies that thrive are those that plan ahead, invest in their digital presence, and ensure they’re visible when travellers start making their holiday decisions.
Gearing Up for the 2026 Season: Your Marketing Strategy Starts Now – Online & On Air!
At FreeAssortment, we understand the unique challenges facing businesses on the Costa del Sol. Whether you’re a hotel, restaurant, tour operator, or service provider, your success depends on being found by the right customers at the right time. That’s where strategic marketing makes all the difference.
Online and On Air with 93.6 Global Radio
93.6 Global Radio & FreeAssortment. The collaboration between FreeAssortment and 93.6 Global Radio isn’t just a service, it’s a partnership for growth! By marrying the enduring power of radio with the limitless potential of digital, we’re redefining how businesses connect with customers. For those ready to dominate the competition on Mijas Costa, this is the edge you’ve been waiting for. Don’t just advertise—master the market.
Blending Tradition and Innovation: Mastering Advertising in Mijas Costa’s Competitive Market
In the bustling hub of Mijas Costa, where sun-soaked streets meet a vibrant mix of locals, expats, and tourists, businesses face a unique challenge: standing out in a crowded, competitive market. From quaint cafés to thriving real estate agencies, the need to capture attention and drive customers through the door has never been more pressing.
Enter a powerful new collaboration between FreeAssortment, a seasoned web developer and social media advertising expert, and 93.6 Global Radio, the Costa del Sol’s leading English-speaking radio station. Together, we’re offering Mijas Costa businesses an unbeatable formula: a seamless blend of traditional and modern advertising methods designed to dominate the local market.
Why Start Planning Now?
The travel industry operates on long lead times. Research shows that travellers begin planning their holidays 3-6 months in advance, with many booking even earlier for peak season dates. By the time January 2026 arrives, countless potential customers will already be researching their Costa del Sol holidays, comparing options, and making booking decisions.
If your digital presence isn’t optimized now, you’re not just missing today’s opportunities – you’re missing the crucial window when 2026 bookings begin. Your competitors are already positioning themselves for next season. The question is: will your business be visible when travellers search?
The Digital Marketing Advantage
Traditional advertising has its place, but digital marketing offers something unique: the ability to reach people actively searching for exactly what you offer. When someone types “luxury hotel Mijas Costa” or “best restaurants Costa del Sol” into Google, being visible at that moment is invaluable. That’s not interruption marketing – that’s being there precisely when customers need you.
Website Excellence: Your Digital Storefront
Your website is often the first impression potential customers have of your business. Is it making the right impact? A professional, modern website should be:
Fast-loading and mobile-responsive, because over 70% of travel research happens on smartphones. Beautiful and visually engaging, showcasing your location, facilities, and offerings through high-quality imagery. Easy to navigate, with clear calls-to-action that guide visitors toward booking or contact. Search engine optimized, ensuring Google can find and rank your content. Multilingual if appropriate, speaking directly to your target markets.
At FreeAssortment, we don’t just build websites – we create digital experiences that convert browsers into customers. Our websites are designed specifically for Costa del Sol businesses, understanding the unique needs of tourism and hospitality marketing.
Google Ads: Instant Visibility
While organic search engine optimization is crucial for long-term success, Google Ads provides immediate visibility. When managed properly, Google Ads campaigns can:
Place your business at the top of search results for key terms. Target specific geographic markets (UK, Germany, Scandinavia, etc.). Control your budget with precision. Provide detailed analytics showing exactly what’s working. Generate immediate bookings and inquiries.
The key to successful Google Ads is expert management. Poor campaigns waste money on irrelevant clicks, while professionally managed campaigns deliver consistent, profitable results. Our team has years of experience creating and managing campaigns specifically for Costa del Sol businesses, understanding seasonal patterns, market trends, and what drives bookings.
Facebook and Social Media Campaigns
Social media has transformed travel marketing. Platforms like Facebook and Instagram aren’t just for sharing photos – they’re powerful marketing tools that allow you to:
Reach travellers in the dreaming and planning phases of their journey. Showcase your business through compelling visual content. Target specific demographics, interests, and behaviours. Retarget website visitors who didn’t book the first time. Build a community of past guests who become brand ambassadors. Share reviews, testimonials, and user-generated content.
Effective social media marketing requires consistency, strategy, and understanding what resonates with your audience. FreeAssortment creates campaigns that don’t just get likes – they drive bookings and revenue.
The Costa del Sol Opportunity
The Costa del Sol remains one of Europe’s premier tourist destinations, attracting millions of visitors annually. However, this popularity means competition is fierce. Travelers have countless options for accommodation, dining, and activities. Standing out requires more than just having a good product – it requires strategic visibility.
Local businesses face unique challenges. You’re competing not just with neighbours, but with major booking platforms, international chains, and well-funded competitors. Success requires a level playing field, and digital marketing provides exactly that. A well-executed digital strategy allows a boutique hotel or independent restaurant to compete effectively with much larger competitors.
The FreeAssortment Difference
What sets FreeAssortment apart is our focus on the Costa del Sol market. We’re not a generic marketing agency trying to serve every industry everywhere. We specialize in helping Mijas Costa and Costa del Sol businesses succeed in the competitive tourism and hospitality landscape.
Our approach is comprehensive yet flexible. We can provide complete digital marketing solutions – from website design through ongoing campaign management – or we can support your existing efforts with specific services. Every business is different, and we tailor our strategies to your unique goals, budget, and market position.
We believe in transparency and results. You’ll receive regular reporting showing exactly how your campaigns are performing, what’s driving traffic and conversions, and where opportunities exist for improvement. No jargon, no excuses – just clear information that helps you make informed decisions about your marketing investment.
Investment That Pays Returns
Digital marketing isn’t an expense – it’s an investment that should deliver measurable returns. Every pound or euro spent should work toward generating bookings, increasing visibility, and building your brand. Our goal isn’t just to create pretty websites or run campaigns – it’s to drive genuine business results that impact your bottom line.
Many Costa del Sol businesses tell us they’ve tried digital marketing before with disappointing results. Usually, this comes down to poorly executed campaigns, lack of strategic focus, or working with agencies that don’t understand the tourism market. Digital marketing works – when done properly.
Start Your 2026 Success Story Today
The businesses that dominate the 2026 season won’t be those that scramble for visibility in March or April. They’ll be the ones who invested in their digital presence now, building momentum, improving their search rankings, and establishing their authority in their market.
Whether you need a complete digital overhaul or targeted improvements to your existing marketing, FreeAssortment is ready to help. We offer free consultations to discuss your goals, assess your current digital presence, and recommend strategies that make sense for your business.
Don’t let 2026’s opportunities pass to your competitors. Contact FreeAssortment today at freeassortment.net and let’s start building your digital success story. The season is coming – make sure your business is ready.