“What is AIO, and why does it matter for my business?”

AIO stands for Artificial Intelligence Optimisation — the practice of making your website visible and recommendable to AI systems like ChatGPT, Claude, Perplexity, and Google’s AI Overview. As more people ask AI assistants for recommendations instead of scrolling through search results, businesses that aren’t optimised for AI risk becoming invisible to a fast-growing segment of potential customers. AIO is the natural next step after SEO, and businesses that act now have a real head-start over those that wait.