Frequently Asked Questions

FreeAssortment is a digital marketing and web development consultancy run by Ian Stewart, based in Kenmare, County Kerry and Spain's beautiful Costa del Sol. I build websites, write SEO content, manage Google Ads campaigns, handle email marketing, and...

AIO stands for Artificial Intelligence Optimisation — the practice of making your website visible and recommendable to AI systems like ChatGPT, Claude, Perplexity, and Google's AI Overview. As more people ask AI assistants for recommendations instead o...

The two overlap significantly, but they're not identical. Good SEO — clear, well-written, factually specific content with strong structure — also tends to perform well in AI contexts. But AIO goes further, focusing on named entities, conversational con...

For most businesses, the honest answer is: both, used intelligently. SEO is a long-term investment that builds organic visibility over time — it's slower to show results but pays dividends indefinitely. Google Ads delivers immediate, targeted visibility a...

Every website is different, so there's no single answer — but Ian's approach is always to match the solution to the budget and the business need. A clean, effective one-page lead-generation site is a very different investment to a full e-commerce shop. T...

Again, it depends on the complexity of the project, but most straightforward business websites can be built and launched within two to four weeks once the brief is clear and content is ready. Larger e-commerce projects or sites requiring significant original...

Yes — and this is one of the most important questions to ask right now. Strong Google rankings don't automatically translate into AI visibility. AI systems evaluate content differently to search engine crawlers, and a page that ranks well on Google m...

Social media advertising can be very effective, but Ian's experience suggests it works best for businesses that already have some brand awareness — it tends to perform better with warm audiences than cold ones. Facebook and Instagram are excellent for k...

Absolutely. Ian splits his time between Kenmare, County Kerry, and Mijas Costa on the Costa del Sol, and works with clients across Ireland, the UK, and Spain. Digital marketing and web development are location-agnostic — everything can be managed remotely, a...

The easiest way is just to pick up the phone or send a message. Ian is available every day, primarily between 9am and 3pm Monday to Friday, and can be reached by phone, WhatsApp, or the contact form on this website. There's no hard sell and no obligation...